This is a motion-graphical advertisement for a redesigned brand. CTM is the brand of a company providing telecommunication services. Majority of the people in Macao are using their service. This time, I'm doing a make over for the old, dull image of CTM. The symbol of wifi serves as a prelude to the video. While for the chatbox with eyes and lips is our mascot. The technique of "同音異字" (Cantonese; referring to two different words with the same pronunciation) is used here.

When Chatboxer became a eight trigram (in Cantonese, eight trigram has the same pronunciation with "gossip"), it symbolizes people gossiping over the network, which is what most people do. Then when Chatboxer became a pot of cooking congee, (in Canto, cooking congee can be referred as a long talk over the phone) symbolizes people babbling over the phone. Using the above mentioned and many more graphical icons, I have reformed the design and image of the brand into a more interesting and up-to-date one.

2D Motion Graphics | Animation | Sound effects | Director | Editing by Ka Long Tong

​

2D Illustration by Aify Lei

​

Music : Happy - Pharrell Williams

​